In the race to design the next popular action figure, Roger Sweet-a lead designer for Mattel's Preliminary Design Department-realized that simplicity was the key to success. Following the commercial success of the original Star Wars trilogy and its related merchandise, Mattel launched several successful competing toylines which captured the public's imagination and significantly influenced the toy market.
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In 1976, Mattel's CEO Ray Wagner declined a deal to produce a toyline of action figures based on the characters from Star Wars, due to the $750,000 license ($3,645,724.96 in 2021 dollars) required up front. According to various insiders and employees, Mattel is aware of He-Man's gay icon status and following, something to which the company is sympathetic. He-Man has achieved gay icon status and amassed an LGBT following.
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The television series He-Man and the Masters of the Universe mushroomed the selling of Mattel's toys and was a hit success in the 1980s, gaining 9 million viewers in its first year in the USA alone and being broadcast to at least 37 countries. Presenting three different versions of the figure to Mattel-including a soldier and a spaceman-the barbarian version of the character was chosen and developed into the character's current form. The character was created by designer Roger Sweet, who intentionally created the character in such a way for him to be abstract and generic enough to be applied into any context and genre Sweet also chose the name "He-Man" for being generic. He-Man and his friends attempt to defend the secrets of Castle Grayskull, the planet Eternia, and the rest of the universe from the evil forces of his archenemy Skeletor.
He-Man is characterized by his superhuman strength and in most variations, is the alter ego of Prince Adam. He-Man is a superhero and the main protagonist of the sword and planet Masters of the Universe franchise, which includes a toy line, several animated television series, comic books and a feature film. Superhuman strength, stamina, durability, speed, agility, reflexes, and wisdom.(wife, in the expanded MOTU/POP continuity) Keldor / Skeletor (uncle, in some continuities).
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